Tuesday, August 10, 2010

Wet n Wild Color Icon Eyeshadow Palettes: Review & Swatches

In the spirit of "Back to School" season, I headed over to Rite Aid today to see if there were any good deals on makeup for some drugstore tutorials. My eyes came across Wet n Wild's Color Icon eyeshadow palettes, which retail for $4 to $5, depending on where you are purchasing them. I remembered that I had briefly seen a positive review of these palettes, so I thought, why not give them a try?

The first palette I chose is called Vanity, and is composed of warm brown and gold tones. The three eyeshadows in the left column of the palette are matte, while the three in the right column are frosty.

I especially like the rose detail that is imprinted into each eyeshadow, it definitely gives the palette a more attractive look. I think these colors would make a wonderful sun-kissed, warm look.

My jaw nearly dropped when I swatched these colors on my arm. I thought I was on Punk'd. As you can see, these eyeshadows are extremely pigmented, and for only $4 or $5, it's quite literally a steal. I didn't come across a single chalky or poorly pigmented shade in this palette. Score!

Swatch order: left to right, top to bottom

The next palette I chose is called Greed (what an interesting name!), and it caught my eye because I felt it was a perfect color combination for a sexy, smokey, going-out eye. I think the peach toned eyeshadows would be complimented very well by the black and silver shadow.

Unlike the first palette, I did notice a few of these eyeshadows are pigment-challenged. The matte shades swatched very well, but the frosty shades, especially the silver and peach, took a little layering to show up on my arm. If you are okay with putting two or three coats of eyeshadow on to get a true color, I still think you would enjoy this palette.

Swatch order: left to right, top to bottom

The last palette I picked up is named Lust, and is a gorgeous compilation of purple and grey tones. I think this palette screams Autumn, and would flatter any eye color and skin tone.

The very bottom right shade reminds me a lot of MAC's Beauty Marked eyeshadow. They don't look exactly the same when swatched, but I think it could substitute well.

These shades all swatched fantastically; they are all very smooth and pigmented.
Swatch order: left to right, top to bottom

What do you all think?

Allison xx


  1. Really beautiful, I just bought some singles and they are just as shockingly pigmented. Thanks for the post :D

  2. I hate you as I can't get these (I am so sad that I am missing out)in the UK.