Monday, February 25, 2013

NEW Color... By Benefit Collection Traincase: Sneak Peek!

Happy Monday everyone!  As I mentioned in a few posts back, I had the chance to spend a weekend with Benefit Cosmetics last month (along with some other vloggers), during which I got to be one of the first people to preview their new color collection for spring.  In addition to being one of the first to preview the collection, Benefit also sent us home with a train case containing the entire line!  I've been waiting to do posts on it until after it has released to the general public, and as of last week it finally has! 

I got a lot of requests to do some posts on this, so today I'm going to give you a general sneak peek into the train case, and then follow up with individual product swatches/reviews later this week!

The train case itself is super cute: pink and stamped with some fun pictures.  It opens up and expands to three tiers on each side, as well as an open "bucket" middle.

The packaging for the new collection is completely redone and really fun.  Each product comes packaged in a brightly colored cardboard box.

The new release features 12 new longwear powder eyeshadows, 10 creaseless cream shadows (mostly new shades, a few from the old line), and 6 new ultra plush lip glosses.

Here's a closer look at the outside packaging!  The neat thing about these is they are made from really sturdy cardboard, so instead of tossing them, they make a perfect little container for earrings, rings, or any other small items you may want to organize.

And here is a quick look at the new packaging!  The design was inspired by the Art Deco design of the Golden Gate Bridge and features cream and clear plastic.

I will be doing in-depth photo/review/swatch posts of the the entire collection in the coming days, so stay tuned!

xx, Allison

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