Wednesday, February 27, 2013

NEW! Color... By Benefit Longwear Powder Eyeshadows

Benefit Cosmetics launched a brand new color collection last week, among which are 12 new longwear powder eyeshadows in a variety of colors and finishes.  I've been testing these out for about 6 weeks now and wanted to share some photos, swatches, and thoughts!


The new packaging is inspired by the Art Deco design of the Golden Gate Bridge (as Benefit Cosmetics is based in San Francisco).  The cream and clear plastic packaging features ridges and scallops for added design.  I really like the look of it all: the flip top lid is functional and allows you to see what color is inside.

Fun fact: Benefit switched to cream colors in their packaging (as opposed to black) because black can distort the way the eye perceives the product colors.  I had no idea, but Benefit demonstrated this during my visit last month and it is totally true!


Now to be honest, I was really skeptical about the launch of these new eyeshadows.  I've never really heard much about Benefit's powder shadows in the beauty community, so I assumed they probably aren't something to rave about.  We hear about the creaseless cream shadows and boxed powders constantly, so I assumed that if their powder shadow lines were good, I would have heard more about them.  However, this new release is a re-formulation, it's hard to judge it based on the previous line.

Of the twelve new colors, 8 are neutral/earth tones.  The color options tend to lean warm, and the finishes include matte, satin, and sheen.  My favorite of the lighter four neutrals is Nude Swings (love the name!).  It is a peachy golden bronze and is a perfect lid color.  I've been wearing it all month!

Milk It!, Call My Bluff, Nude Swings, It's Complicated

The formulation of these eyeshadows ranges from good to excellent.  All of these are really smooth... they don't crumble at all when I use them.  I found that matte and satin finishes were decently pigmented, but could use a little building.  The "sheen" finish was my favorite, as it packed the most pigmentation (which is part of why I love Nude Swings so much!).

Milk It!, Call My Bluff, Nude Swings, It's Complicated

The four darker colors of this collection are gorgeous and all nicely pigmented.  I've been wearing Thanks A Latte in my crease and love it.  

Gilt-y Pleasure, Thanks A Latte, Kiss Me I'm Tipsy, Quick Look Busy

The pigmentation of these four were all good.  Quick, Look Busy was slightly less pigmented than the rest, which I expected with its matte finish.  All had very smooth formulations.

Gilt-y Pleasure, Thanks A Latte, Kiss Me I'm Tipsy, Quick Look Busy

Of the four non-neutral colors in this release, there are three pink/purple colors and a silver.  I was a little surprised they chose to go so pink/purple heavy in a 12 color launch.  In looking to choose four non-neutral colors for a collection, I would have expected them to do one purple, one green, one blue, and then the silver.  But then again, it is hard to wear those colors all together and they were probably trying to stick with a range that can be used in combination.

Pinky Swear, Pause For Applause, Raincheck?, Blingo!

I'm not crazy about the pinks and purples of this release.  The shades are beautiful and if I wore these colors more I may feel differently, but the pigmentation was sheer so they didn't spark my interest as much.  However, these could make really pretty accent eyeshadows for spring.  I'll probably try popping Pause For Applause on my mid-lid or lower lash line for a floral-inspired touch to the eyes.

As I'm sure you've noticed by now, the silver on the right is an entirely different story.  Wowza!  The first time I swatched this I was giddy.  Blingo! is a super pigmented, super metallic, awesome blinged out silver.  The formulation is fantastic and if you are looking for a great metallic silver to add your collection, this is one to look at.

Pinky Swear, Pause For Applause, Raincheck?, Blingo!

Overall, there are definitely a few gems in this collection that are worth checking out.  My recommendations are Nude Swings, Gilt-y Pleasure, Thanks A Latte, and Blingo!

These eyeshadows retail for $20 and contain 3g/0.11 oz of product.  To give you perspective on how that relates to similar brands, MAC eyeshadows cost $15 and contain 1.5g of product (half as much!).  So while these are on the pricier side, you are getting more in them as well.

These can be purchased online now and in stores soon, wherever Benefit Cosmetics are sold!

What do you think of these eyeshadows?  Do you like the packaging?  The color selection?
xx, Allison

4 comments:

  1. Ouch. Looks like Benefit could learn a thing or 2 from Wet n Wild. These are kinda awful! And 20 bucks a pop?!

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  2. These look great! I am in love with the creaseless creams but I have never tried any of Benedict's powder shadows. Just a question (I may not be reading right) but are they creams or powders? I saw you said they're packaged as creams... Either way, I will definitely check them out!

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  3. Ummm - Benefit's powder.... Sorry, I was on my iPhone!!

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  4. No thanks! $20 dollars is a bit steep. Why didn't they just make a few quads instead of single shadows?

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